Following Facebook’s recent launch of it’s shops platform in May, the Chinese social media app TikTok has joined the race after their successful deal with Shopify. Users will now be able to shop and browse whilst enjoying the short video app platform.
Shopify has reaped the rewards of the recent growth in e-commerce and TikTok will be a welcome addition to it’s huge portfolio of partners. With 41% of TikTok users being aged between 16 and 24 according to Oberlo, this could be a great opportunity for businesses to reach out to a young customer target group and drive sales.
Businesses need only connect to a TikTok for business account where they can then turn existing product imagery into videos and create shoppable ads. Although Video ecommerce has already proven to be an effective form of marketing and used by top retailers, this partnership between Shopify and TikTok will further produce great insights into how the largest consumer group; generationZ, will react to this type of advertising and shopping experience.