WhatsApp has introduced a new shopping button in business chats as part of an upgrade. This is just yet another way the messaging platform is upping its game and developing it’s e-commerce potential.
The feature will be available globally and as WhatsApp has stated will enable users to easily discover something they would like to buy from their favourite business by tapping on the new shopping button at the top of chats. This is a beneficial feature for both consumer and business. Those who want to look through catalogues or services without the need to travel to an external business profile can do just that and businesses are able to boost sales and showcase products.
The app’s popularity is undeniable with 2 billion users worldwide and 175 million messages to a business through the app every day and with this new feature they are now showing real potential as major players in the ecommerce world. Therefore, as shopping becomes more convenient in the app WhatsApp appears to be well on its way to becoming the go to shopping platform you will never have to leave.